Archive for September, 2010


EDUN is the prove that sustainability goes further than jeans. Nice, simple designs all made in Africa. EDUN started in 2005 with the commitment to create sustainable trade and promote local economic opportunities in Africa. At EDUN they strive to be more than a fashion brand, their movement is dedicated to creating positive changes in the world.

Concentrated on the jeans; most of them are made in Tunisia.


Look for the whole collection, more information and a short movie at:

ISFB4 Linda Loudermilk

Besides her beautiful sustainable couture pieces Linda Loudermilk also has denim. Not only the typical jeans but also denim in jackets and dresses. Loudermilk cannot accept that more than one billion people worldwide do not have access to clean and safe drinking water. That is why Loudermilk donates 17% to clean water initiatives worldwide.


For the whole collection and more information look at:

ISFB3 Mud Jeans

Mud Jeans is a 100% ecologic, sustainable and fair trade brand from the Netherlands. All the jeans are fully ecologic even the stitches, dyes and fabrics. They also recycle old jeans to make new jeans. Mud jeans is the only brand which has a Max Havelaar certified for their whole collection.

Mud Jeans is an unique company,  that very consciously distances itself from the conventional production of textiles.

For the whole collection and more information look at:

ISFB2 Loomstate

Loomstate’s jeans design approach is founded on a respect for our environment’s ability to balance, shape and color itself, from windswept dunes to sun bleached stones, combined with an appreciation for nature’s mathematically pure “Golden Ratios”, evident throughout our environment from nautilus shells to flower petals.

 Each piece is created to have lived-in character and comfort, from washed and softened fabrics to tumbled and aged hardware, achieving timeless style rooted in environmental and social sustainability. Loomstate uses 100% certified organic cotton from various regions of the world such as Turkey, Peru, Africa, India and the USA.


For the whole collection and more information look at:

ISFB 1 Momotaro Jeans

Momotaro Jeans uses only the best raw materials and dyes the cotton yarn with natural indigo blue to weave high quality denim on its vintage weaving machines all by hand. At Momotaro, the artisans have a saying, “Made by hand without compromise”. All you have to do is try a pair of Momotaro Jeans and you will see for yourself, in the exquisite details and the rich indigo blue that Momotaro jeans are of superior quality.


For the whole collection and more information look at:

Some interesting sustainable jeans brands

For the forecast team we are looking for some interesting sustainable jeans brands we can contact for our little expo. In the following posts I will place the one’s I have at this moment.

start project

Welcome to STATION BLUE, the only blue station beyond the green. Hundreds of trains will pass this stop every day. Please dare to step out of the train and discover the edgy and noisy station. Beyond green will take place on the 9th of November in the World Fashion Centre. You will find STATION BLUE in the hall of the WFC. We will present you our vision on sustainable jeans. Leave all the happy pink  flowers and nice little green smiling tree’s for what they are. Mother nature is angry and she will take revenge. See you at the station. And don’t forget to carry a valid ticket with you. Or else….